File Name: mass media and the society .zip
The purpose of this chapter is to define media, society and culture broadly. Chapters 2 and 3 deal with communication theory in more detail. Digital culture is covered in depth in Chapter 2.
Our definition of culture is being stretched beyond the fine art limits imposed on it by Renaissance theory, and refers now, increasingly, to the whole complex of human activities. Within this definition, rejection of the mass produced arts is not, as critics think, a defence of culture but an attack on it. Mass Communication Definition. Mass Communication is referred to as the channels of communication sending messages to a large group of unknown and mixed people. Mass communication is unlike interpersonal communication.
Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as these technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other forms of communication, such as interpersonal communication and organizational communication , because it focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior , the attitude , opinion , or emotion of the people receiving the information. Normally, transmission of messages to many persons at a time is called mass communication. But in a complete sense, mass communication can be understood as the process of extensive circulation of information within regions and across the globe. Through mass communication, information can be transmitted quickly to many people who generally stay far away from the sources of information.
Please sequentially go through them to understand them in better ways. Media is the reflection of our society and it depicts what and how society works. Media, either it is printed, electronic or the web is the only medium, which helps in making people informed. It also helps in entertaining the public, educate and make people aware of the current happenings. There are different media involved in the process of mass communication. They reach every corner of the world and are very powerful.
Everywhere, every day, exciting things are happening. Each day is filled with news. People learn news and views during reading newspapers and magazines, talking over the telephone or they are kept informed by watching TV or listening to the radio. The press, the radio and television play a big role in the life of the society. They inform, educate and entertain people.
PDF | The aim of this discussion is to examine the relationships that exist between the mass media and society in Niger. The first section.
In the second part of their analysis of the role of mass media in child abuse prevention, the authors discuss the benefits of mass media programs as a tool to advocate for children's rights and more specifically, to promote awareness of, and to prevent, child abuse. The authors emphasise that campaign strategies may only be successful to the degree that they are backed by community education and direct support programs. Information gained from evaluations is highlighted, and recommendations for future media campaigns and initiatives are made. Increasingly, responsibility for children is not entrusted solely to parents or guardians but to whole communities Cohen, Ooms and Hutchins ; Korbin and Coulton
Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important.
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