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Encoding And Decoding In Communication Pdf

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Communication can best be summarized as the transmission of a message from a sender to a receiver in an understandable manner. The importance of effective communication is immeasurable in the world of business and in personal life. From a business perspective, effective communication is an absolute must, because it commonly accounts for the difference between success and failure or profit and loss.

The centrality of codes to communication is a distinctive semiotic contribution which emphasizes the social nature of communication and the importance of conventions though context is seen as equally important in Jakobson's model. Such codes are expected to be largely shared by the participants. Stuart Hall's model of mass communication, also called the circuit of communication

Modulation, Encoding, and Decoding

Figure 1. Two different codes. When writing this article an important first decision was to determine which code I would use. That is to say, which particular world language would be used to encode my intended meanings? If, for example, I had chosen the code known as Greek or the code known as Dutch, and you do no understand how to decode these particular languages then my communication attempts would be in vain. In this instance, I have chosen the code known as English and, in particular, British English.

Did you understand the first paragraph in Figure 1? Were you able to decode its meaning? What about the second paragraph in Figure 1?

Well, unless you understand written Greek first paragraph or Dutch second paragraph you would not have been able to decode the particular language and glean its meaning. In fact, the first two paragraphs have essentially the same meaning as the opening paragraph of this article above, written of course in English. I am assuming that you can decode the opening paragraph or else you would most likely not have selected this webpage in the first place! Consequently, I cannot vouch for the accuracy of the translations into Greek or Dutch.

The point I am illustrating is that language is, in one sense, a code and in order to share meanings linguistically we must share the same code. For example, the Morse code pairs each letter of the alphabet with a series of short or long beeps. In a similar manner, it is argued, a language pairs linguistic senses and sounds: I must encode my thoughts into a mutually understandable form that you can subsequently decode. In sum, we must share a common language.

Reasoning such as this has given rise to the so-called encode-decode model of communication and diagrammatic representations such as Figure 2. Figure 2. Encode-decode communication models as represented in Figure 2 come under the general heading of transmission models. Such models have been in use for a considerable time, e.

A sender encodes a message, which is transmitted through an appropriate channel in the case of speech , in a face-to-face interaction, this is air , to a receiver who subsequently decodes the message. This basic model can be expanded to six elements:. We have already noted that when messages are spoken in face-to-face interactions the channel is the air between the speaker and the listener. In the same way that a source requires an encoder to render his or her thoughts into messages, so a receiver requires a decoder to decipher the message.

The receiver is, self-evidently, the person s at the end of the channel. Put another way, a person source formulates an idea — a concept — and encodes this concept linguistically, i. The speaker, therefore, encodes his or her intended message into a signal that is decoded by the listener who uses an identical copy of the code.

According to such encode-decode models, then, all that is required is an appropriate encoding and decoding algorithm, i. The implication is, once again, that if the speaker and listener both share the same code — a common language — then communication is possible.

Language allows humans to translate thoughts into strings of sounds, syllables and words, and to translate strings of sounds, syllables and words into thoughts:. Humans, therefore, can function both as encoders of linguistic meaning and decoders of linguistic sound.

Within a matter of moments I readily settle on the word cat. This appears to be a fitting explanation of human communication, as all that is required is that the people communicating with each other share the same code, in this case the language known as English.

In this way, they are able to encode meanings into sounds and decode the sounds into their meanings. The above explanation all seems fairly straightforward.

However, there are several difficulties with this model, such as the fact that it does not take into account the backwards-and-forwards dynamic nature of spoken interaction, and that it does not address the issue of how we both make meaning and infer meaning.

The following article deals with both of these issues:. Denes, P. Schramm, W. Shannon, C. Sperber, D. What is Intelligence? Cambridge University Press , Graham Williamson. Categories: Communication.

Related posts:. Transition Relevance Places. Dynamic Non-Verbal Communication. Problems with the Encode-Decode Model.

1.2 The Communication Process

It analyzes the underlying assumptions of the model, accounts for the criticisms made against it, and points out ways in which the theory of articulation is an advance over the earlier model. One of the consequences is the problematic equivalence between the preferred meaning of the text and dominant ideology. Limitations such as these can be overcome through the present reading. By situating the model within the movements of Hall's intellectual history, the article furthers the task of recasting the model for the analysis of encoding and decoding practices. Most users should sign in with their email address.


organize my reflections around the question of the encoding/decoding moments in receive the television communication better, more effectively'. I therefore.


Communication Process

Titled 'Encoding and Decoding in the Television Discourse', Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted. When you decode a message, you extract the meaning of that message in ways that make sense to you. Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words means observing body language and its associated emotions.

Popularized in the s, it suggests that there are multiple ways for media users to interpret media texts. The ways in which media producers encode messages and users decode them are bound up here in a complex hierarchy of cultural specificity and power relations. During the first half of the twentieth century a simple linear model of media communication was in vogue. However, this became viewed as too simplistic, and its characterization of a passive, homogenous media audience as disempowering. Because people are not all the same but are shaped by various cultural factors, such as class, gender, race, nationality, and so on, the meanings they attach to the words, images, and sounds contained in a media text might be quite different to the meaning they were meant to receive.

Communication is a complex process, and it is difficult to determine where or with whom a communication encounter starts and ends. Models of communication simplify the process by providing a visual representation of the various aspects of a communication encounter. Models still serve a valuable purpose for students of communication because they allow us to see specific concepts and steps within the process of communication, define communication, and apply communication concepts. When you become aware of how communication functions, you can think more deliberately through your communication encounters, which can help you better prepare for future communication and learn from your previous communication.

Encoding/decoding model of communication

In basic terms, humans communicate through a process of encoding and decoding. The encoder is the person who develops and sends the message. As represented in Figure 1. Encoding is the process of turning thoughts into communication. The level of conscious thought that goes into encoding messages may vary.

 Мистер. Беккер узнал голос. Это девушка. Она стояла у второй входной двери, что была в некотором отдалении, прижимая сумку к груди.

 - Этот жучок вмонтировал кто-то другой, и я подозреваю, что по распоряжению директора Фонтейна. Я просто попал на все готовое. Поверь. Поэтому я и узнал о его намерении модифицировать Цифровую крепость. Я читал все его мозговые штурмы.

10 Encoding / decoding *

Она уже собиралась вылезать, как вдруг ожил радиотелефон. Сьюзан быстро встала и, расплескивая воду, потянулась к трубке, лежавшей на краю раковины. - Дэвид. - Это Стратмор, - прозвучал знакомый голос.

Повисла тишина. Наконец Нуматака спросил: - Где ключ. - Вам нужно знать только одно: он будет найден. - Откуда такая уверенность.

 Травматическая пуля, - задумчиво повторил Беккер.  - Вот откуда шрам. - Весьма сомнительно, чтобы Танкадо связал свои ощущения с выстрелом. - И все же он отдал кольцо, - сказал Фонтейн.

Sharing the code

Выражение его лица тут же смягчилось. - Сьюзан, извини. Это кошмар наяву. Я понимаю, ты расстроена из-за Дэвида.

Он никогда не получит Сьюзан Флетчер. Никогда. Внезапная пустота, разверзшаяся вокруг него, была невыносима. Сьюзан равнодушно смотрела на ТРАНСТЕКСТ. Она понимала, что огненный шар, заточенный в керамическую клетку, скоро вырвется наружу и поглотит .

 - Если Северная Дакота заподозрит, что мы его ищем, он начнет паниковать и исчезнет вместе с паролем, так что никакая штурмовая группа до него не доберется. - Все произойдет, как булавочный укол, - заверила его Сьюзан.  - В тот момент, когда обнаружится его счет, маяк самоуничтожится.

 - Включи свет. - Прочитаешь за дверью.

5 Comments

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Literally encoding means to convert body of information from one system to another system in the form of codes.

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