File Name: advantages and disadvantages of using questionnaires in research .zip
A questionnaire is a research instrument consisting of a series of questions for the purpose of gathering information from respondents.
Among the different methods of data gathering for research purposes, the survey method is preferred by many researchers due to its various advantages, strengths and benefits. However, surveys also have their disadvantages and weak points that must be considered. Surveys provide a high level of general capability in representing a large population.
Due to the usual huge number of people who answers survey, the data being gathered possess a better description of the relative characteristics of the general population involved in the study. As compared to other methods of data gathering, surveys are able to extract data that are near to the exact attributes of the larger population. When conducting surveys, you only need to pay for the production of survey questionnaires.
On the other hand, other data gathering methods such as focus groups and personal interviews require researchers to pay more. Surveys can be administered to the participants through a variety of ways.
The questionnaires can simply be sent via e-mail or fax, or can be administered through the Internet. Nowadays, the online survey method has been the most popular way of gathering data from target participants. Aside from the convenience of data gathering, researchers are able to collect data from people around the globe.
Because of the high representativeness brought about by the survey method, it is often easier to find statistically significant results than other data gathering methods. Multiple variables can also be effectively analyzed using surveys. Surveys are ideal for scientific research studies because they provide all the participants with a standardized stimulus.
As questions in the survey should undergo careful scrutiny and standardization , they provide uniform definitions to all the subjects who are to answer the questionnaires. Thus, there is a greater precision in terms of measuring the data gathered. The survey that was used by the researcher from the very beginning, as well as the method of administering it, cannot be changed all throughout the process of data gathering. Although this inflexibility can be viewed as a weakness of the survey method, this can also be a strength considering the fact that preciseness and fairness can both be exercised in the study.
Questions that bear controversies may not be precisely answered by the participants because of the probably difficulty of recalling the information related to them. The truth behind these controversies may not be relieved as accurately as when using alternative data gathering methods such as face-to-face interviews and focus groups. Questions in surveys are always standardized before administering them to the subjects.
The researcher is therefore forced to create questions that are general enough to accommodate the general population. However, these general questions may not be as appropriate for all the participants as they should be.
A good example of this situation is administering a survey which focuses on affective variables, or variables that deal with emotions.
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At the beginning of any type of research, it is important for the researcher to determine the most appropriate methodology to carry out the study. It is implied that various methods exist to approach a particular research problem, and the researcher should give his or her own set of methods considerable thought. While factors such as time and costs certainly play an important part in deciding how to approach a particular research problem, the subject of the research itself should ultimately determine the methods used. A good researcher will evaluate all available options prior to making a decision as to which methods to adapt in the light of being the most useful for the study at hand. This further highlights the importance the researcher needs to place at the selection of the right approach if the end-result is expected to be valuable and meaningful from a management perspective. A variety of quantitative and qualitative research methods are available to the researcher, ranging from interviews, questionnaires, observation, experiments, to case studies.
Questionnaires have been used since the 19th century. Often used as a method for collecting information, the questionnaire was first developed in London in A questionnaire can be defined as a set of questions along with answer choices asked for respondents which are mainly used for gathering information or for survey purposes. Questionnaires are usually used for collecting data from the respondents through a series of questions and other prompts set by the organization conducting such experiments. Questionnaires are not necessarily statistical data , but they do act as an effective alternative for surveys since they are cheap and can be widely used to reach within people in a short period of time.
Use of questionnaire in field research offers the following advantages. The questionnaire has great potentialities when it is properly used. It is an economical way of accumulating information of significance from international marketer. When the respondents are scattered far and wide, it will be a better tool as compared to the tools like interview or observation. It permits even international coverage.
We've gathered 10 disadvantages, so you can outweigh both the pros and cons of a questionnaire to make an informed decision. Dishonest answers. Unanswered questions. Differences in understanding and interpretation. Hard to convey feelings and emotions. Some questions are difficult to analyze.
Surveys can be conducted in various ways like telephone interviews, personal interviews, mail surveys, email surveys, internet surveys, computer direct interviews or questionnaires. Each method has its own advantages and disadvantages and much depends on the target audience. We shall discuss here the advantages and disadvantages of using questionnaire research. The questionnaire is a structured technique for collecting primary data in a marketing survey.
Among the different methods of data gathering for research purposes, the survey method is preferred by many researchers due to its various advantages, strengths and benefits. However, surveys also have their disadvantages and weak points that must be considered. Surveys provide a high level of general capability in representing a large population. Due to the usual huge number of people who answers survey, the data being gathered possess a better description of the relative characteristics of the general population involved in the study. As compared to other methods of data gathering, surveys are able to extract data that are near to the exact attributes of the larger population.
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Стратмор попытался их удержать, но не сумел. За мгновение до того, как они сомкнулись, Сьюзан, потеряв равновесие, упала на пол за дверью. Коммандер, пытаясь приоткрыть дверь, прижал лицо вплотную к узенькой щелке. - Господи Боже мой, Сьюзан, с тобой все в порядке.
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